If you are learning about marketing, you have probably heard about on page and off page seo. These two terms come up again and again because they are the foundation of search engine optimization.
At first, they may sound complicated. Once you understand what they are, things get easier. Search engine optimization works in two ways. One way to make your website better from the inside. The other way builds trust from the outside.
Let us understand both in a way.
What is on page seo?
On-page SEO is everything you do on your website to improve your rankings. It is about making your content, structure, and technical things so search engines can understand your page.
When I start working on a website, I always start with on page. I check if the content answers the question clearly. I see if the headings are structured properly. I also make sure keywords are used naturally and not forced into every paragraph.
Some basic things you can do for on-page include making your title tags, writing helpful content, making your page load faster, and linking related pages together.
If your on-page is weak, strong backlinks may not help much. That is why it should come first in any on page and off page seo plan.
What is off page seo?
Now let us talk about the parts of on page and off page seo.
Off-page is about the things you do outside your website to make it more trusted. It tells search engines that other websites think your content is good.
The common example is backlinks. When a relevant website links to your page it is like a recommendation.. It is better to have a few good backlinks than a lot of bad ones.
Off page can also include guest posting, social sharing like on Facebook. You do not have control over it. You can only make content and build relationships so others want to link to you.
What is the difference between on page and off page seo?
Many people who are new to this ask about the difference between on page and off page seo. The answer is simple.
On-page makes your website more relevant.
Off-page makes your website more trusted.
One is about making your content, headings, images and internal links. The other is about getting trust from websites.
Think about it like this.
If your website content is good but nobody links to it it is hard to get a ranking. On the hand if you get links, but but your content is bad people will not stay on your website.
That is why both seo techniques need to work.
Along with both seo techniques, technical SEO also plays an important role in improving website performance and search visibility.
What should you focus on?
For on-page focus on writing content, structuring your headings properly, making your meta tags better, and making your website load faster.
For off-page, focus on getting backlinks, building relationships with other people in your industry and making content that is worth sharing.
You do not need to look for shortcuts. If you work hard on both onsite and offsite seo you will see growth.
Finally
Understanding both seo techniques makes search engine optimization less confusing. One makes your website better from the inside. The other makes your credibility better from the outside.
Start by fixing the things you can control. Your content and structure. Then gradually build trust outside your website.
Search engine optimization takes time. If you do both on page and, off page seo correctly the results will be stable and long lasting.
FAQs
1. What is on page and off page SEO?
Improving website content and building external authority.
2. What is the difference between on page and off page SEO?
One optimizes content, other builds backlinks.
3. Which is more important in SEO?
Both are equally important for rankings.
4. Can I rank without off-page SEO?
Possible, but difficult in competitive niches.
5. Are backlinks necessary for SEO success?
Yes, quality backlinks improve website authority.
6. How long does SEO take?
Usually three to six months.
